top of page

Supply Chain

One afternoon, a guy walks into his local butcher and orders three pounds of rib eye.

“That will be $45” the butcher responds, “it’s $15 per pound.”

The guy, outraged, responds “Are you kidding me?! The butcher down the street is charging $13?”

“In that case, why don’t you go and shop there?” inquired the butcher.

“He didn’t have any rib eye in stock today” answered the customer.

“Well in that case”, smirked the butcher, “when I’m out of stock, I’ll give you a deal and charge you $10”


One would have to have been hiding in a bunker for the last two years of Covid-19 if they didn’t already fully appreciate the interconnected and sensitive complexity of the Supply Chain and the domino effect of any delay or disruption.

If you don’t have stock, where you need it, when you need it and how you need it, then lock your doors and hand back the keys.

Scale matters but real know how and industry relationships matter much more.

Don’t be left paying more for rib eye, or being left with only ground meat to sell.

bottom of page